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Open Innovation, user-driven innovation, distributed innovation, co-creation,...
Warning! This will not be the post to end them all by defining: Open Innovation, user-driven innovation, distributed innovation, co-creation or crowdsourcing. The following will be an introduction to...
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Paid, owned, earned and hijacked media
In a more connected and transparent world, listening to consumer dialogue and rapidly responding to consumer critique or needs is crucial. From a narrow focus on paid and owned communication companies...
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